A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences

Jakob Carl Uhl, Barbara Prodinger (Autor:in und Vortragende:r), Markus Murtinger, Armin Brysch (Autor:in und Vortragende:r)

    Publikation: Beitrag in Buch oder TagungsbandVortrag mit Beitrag in TagungsbandBegutachtung

    Abstract

    The rapid advancement of Virtual Reality (VR) technologies, bolstered by cutting-edge hardware, has ushered in a new era that blurs the lines between the physical and virtual realms. As opportunities for immersive information absorption in virtual worlds grow, the tourism industry faces escalating pressure to stay competitive. Although traditional VR mainly engages audio-visual senses, this study examines whether multisensory VR in the pre-travel phase enhances users’ sense of presence and technology acceptance. Employing a mixed-methods, between-subjects design, we conducted an experiment with 103 participants divided into a multisensory VR group and an audio-visual VR group. Our aim was to investigate the impact on the sense of ’being there,’ technology acceptance, and the relationship between increased presence and acceptance. Results from tourism professionals reveal no significant variation in physical presence between the two groups; however, the multisensory VR group showed a notable difference in self-presence. Our findings suggest that the inclusion of multisensory stimuli makes VR more approachable and user-friendly, leading to greater self-presence and technology acceptance.
    OriginalspracheEnglisch
    TitelInformation and Communication Technologies in Tourism 2024
    UntertitelENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17-19
    Redakteure/-innenKaterina Berezina, Lyndon Nixon, Aarni Tuomi
    Seiten128-139
    ISBN (elektronisch)978-3-031-58839-6
    DOIs
    PublikationsstatusVeröffentlicht - Mai 2024
    VeranstaltungENTER24 e-Tourism Conference - Izmir, Türkei
    Dauer: 17 Jan. 202419 Jan. 2024
    Konferenznummer: 31
    https://enter-conference.org/

    Publikationsreihe

    NameSpringer Proceedings in Business and Economics ((SPBE))
    Herausgeber (Verlag)Springer
    ISSN (Print)2198-7246
    ISSN (elektronisch)2198-7254

    Konferenz

    KonferenzENTER24 e-Tourism Conference
    KurztitelENTER24
    Land/GebietTürkei
    StadtIzmir
    Zeitraum17/01/2419/01/24
    Internetadresse

    Research Field

    • Former Research Field - Experience Business Transformation

    Fingerprint

    Untersuchen Sie die Forschungsthemen von „A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences“. Zusammen bilden sie einen einzigartigen Fingerprint.

    Diese Publikation zitieren