A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences

Jakob Carl Uhl, Barbara Prodinger (Vortragende:r), Markus Murtinger, Armin Brysch (Vortragende:r)

Publikation: Beitrag in Buch oder TagungsbandVortrag mit Beitrag in TagungsbandBegutachtung

Abstract

The rapid advancement of Virtual Reality (VR) technologies, bolstered by cutting-edge hardware, has ushered in a new era that blurs the lines between the physical and virtual realms. As opportunities for immersive information absorption in virtual worlds grow, the tourism industry faces escalating pressure to stay competitive. Although traditional VR mainly engages audio-visual senses, this study examines whether multisensory VR in the pre-travel phase enhances users’ sense of presence and technology acceptance. Employing a mixed-methods, between-subjects design, we conducted an experiment with 103 participants divided into a multisensory VR group and an audio-visual VR group. Our aim was to investigate the impact on the sense of ’being there,’ technology acceptance, and the relationship between increased presence and acceptance. Results from tourism professionals reveal no significant variation in physical presence between the two groups; however, the multisensory VR group showed a notable difference in self-presence. Our findings suggest that the inclusion of multisensory stimuli makes VR more approachable and user-friendly, leading to greater self-presence and technology acceptance.
OriginalspracheEnglisch
TitelInformation and Communication Technologies in Tourism 2024
UntertitelENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17-19
Redakteure/-innenKaterina Berezina, Lyndon Nixon, Aarni Tuomi
Seiten128-139
ISBN (elektronisch)978-3-031-58839-6
DOIs
PublikationsstatusVeröffentlicht - Mai 2024
VeranstaltungENTER24 e-Tourism Conference - Izmir, Türkei
Dauer: 17 Jan. 202419 Jan. 2024
Konferenznummer: 31
https://enter-conference.org/

Publikationsreihe

NameSpringer Proceedings in Business and Economics ((SPBE))
Herausgeber (Verlag)Springer
ISSN (Print)2198-7246
ISSN (elektronisch)2198-7254

Konferenz

KonferenzENTER24 e-Tourism Conference
KurztitelENTER24
Land/GebietTürkei
StadtIzmir
Zeitraum17/01/2419/01/24
Internetadresse

Research Field

  • Experience Business Transformation

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