Adaptive Foresight in the Creative Content Industries: Anticipating Value Chain Transformations and Need for Policy Action

This paper discusses the approach adopted to carry out a techno-economic foresight on the creative content industries, within the European Perspectives on the Information Society project. The novelty of the methodology lies in the mix of tools used, the embedding in an adaptive foresight framework and the implementation of a real-time Delphi which lead to interesting methodological lessons. The project succeeded in defining scenarios for the creative content industries, offering distinct trajectories and raising different policy challenges. The impact of the foresight on policy was limited, as it did not lead to direct policy measures, nevertheless, it confirmed some issues of major importance to the various stakeholders.