Deconstructing Pokémon Go - An Empirical Study on Player Personality Characteristics

Elke Mattheiss (Vortragende:r), Christina Hochleitner, Marc Busch, Rita Orji, Manfred Tscheligi

Publikation: Beitrag in Buch oder TagungsbandVortrag mit Beitrag in TagungsbandBegutachtung


Pokémon Go can be considered a successful persuasive game to promote physical activity. This study provides an in-depth analysis of Pokémon Go players´ characteristics that relate to adoption and continued play of the game. Based on online studies at two different points in time (at the initial release and three months later) we analyzed differences in personality traits between players and non-players, as well as between players who continued playing the game and those who stopped playing. The results show that people who played the game score lower in "Conscientiousness" and higher in "Player Motivation" than nonplayers. Furthermore, people who continued playing the game three months later have a lower score in "Neuroticism" than those who stopped playing. Insights into player characteristics from our empirical analysis of Pokémon Go contribute to answering the key research question regarding to which personality characteristics the persuasive game experience should be personalized.
TitelPersuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors
PublikationsstatusVeröffentlicht - 2017
Veranstaltung12th International Conference on Persuasive Technology -
Dauer: 4 Apr. 20176 Apr. 2017


Konferenz12th International Conference on Persuasive Technology

Research Field

  • Nicht definiert


  • Persuasive games
  • Pokémon Go
  • Personality
  • Physical activity
  • Personalization


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