Engaging Bystanders Using Persuasive Technology: A Meta-analysis of Influencing Factors on Moral Courage

Kathrin Röderer (Vortragende:r), Julia Himmelsbach, Stephanie Schwarz, Manfred Tscheligi

Publikation: Beitrag in Buch oder TagungsbandVortrag mit Beitrag in TagungsbandBegutachtung


Interventions in emergency situations with an aggressor are characterized by potentially high costs but no or very little direct reward for an intervening person. In such moral courage situations, the willingness to act is critical for the safety and well-being of others. Persuasive technology has a high potential for changing attitudes and behavior and thus, supporting such a behavior for the greater good. Aiming at identifying promising persuasive strategies, a metaanalysis to identify factors relevant for moral courage was conducted. Findings highlight seven attitude and competence factors with high potential for attitude and behavior change towards morally courageous behavior. By that, the process model of helping behavior as well as social and motivational psychology results can inform evidence-based persuasive design for technology for moral courage.
TitelPersuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors
Herausgeber (Verlag)Springer Nature
ISBN (Print)978-3-030-17286-2
PublikationsstatusVeröffentlicht - 2019
Veranstaltung14th International Conference on Persuasive Technology -
Dauer: 9 Apr. 201911 Apr. 2019


Konferenz14th International Conference on Persuasive Technology

Research Field

  • Ehemaliges Research Field - Technology Experience


  • Moral courage
  • Evidence-based persuasion strategies
  • Meta-analysis


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