Exploring the Links Between Persuasion, Personality and Mobility Types in Personalized Mobility Applications

Recent approaches on tackling the problem of sustainable Transportation involve persuasive systems and applications. These systems focus on changing citizens´ behavior towards adopting transportation habits that rely more on the use of public transportation, bicycles and walking and less on private cars. A main drawback of existing applications is the limited use or lack of personalization aspects that consider differences in users´ susceptibility to persuasive strategies. In this paper, we explore two user traits that can be used for personalizing the persuasive strategies applied to end users: personality and mobility type. More specifically, we present the results of a study where we examined the perceived persuadability of eight persuasive strategies on users of five personality types and three mobility types.