Outside the Box: Exploring Determinants for Participation in a Digitally Enhanced Remote Museum Visit for Older Adults

Cultural activities bear well-being benefits that are suitable for older adults who have an increased need to socialize and remain active. With an exploratory qualitative approach, the study aimed to investigate partic-ipants‘ behavioural intention to attend a remote, digitally enhanced cultural event, which involves both the appreciation of art and social exchange. Opinions of 18 participants (age range: 60- 86) from four European countries (Austria, Germany, Italy, Spain) were assessed through semi-structured interviews. The paper presents deductive themes based on the theory of planned behaviour as well as emerged inductive themes which comprise general recommendations for such an event. The findings highlight a positive perception and strong behavioural intention for participating in a cultural event like this, offering insights for museum organizations and designers, and emphasizing the importance of user-friendly technology and inclusive design.