Persuasive Interventions for Sustainable Travel Choices Leveraging Users´ Personality and Mobility Type

Sustainable mobility has received significant attention over the recent years due to the negative impact of peoples´ transportation habits on the environment and the society, especially in congested urban areas. In this paper, we present our approach for personalized persuasion aiming to nudge travelers to opt for sustainable mode choices. Our approach leverages persuadability profiles comprising of users´ personality and mobility type in order to identify the persuasive strategy that fits best to the user´s profile, and supports transportation decisions towards more environmental friendly routes, by providing targeted interventions in the form of persuasive messages integrated in a route planning application. A pilot study in the city of Vienna showed evidence that the application affects users´ mobility choices.