Scoring High: Analysis and Prediction of Viewer Behavior and Engagement in the Context of 2018 FIFA WC Live Streaming

Nikolas Wehner (Vortragende:r), Michael Seufert, Sebastian Egger-Lampl, Bruno Gardlo, Pedro Casas-Hernandez, Raimund Schatz

Publikation: Beitrag in Buch oder TagungsbandVortrag mit Beitrag in TagungsbandBegutachtung

Abstract

Large-scale events pose severe challenges to live video streaming service providers, who need to cope with high, peaking viewer numbers and the resulting fluctuating resource demands, keeping high levels of Quality of Experience (QoE) to avoid end-user frustration and churn. In this paper, we analyze a unique dataset consisting of more than a million 2018 FIFA World Cup mobile live streaming sessions, collected at a large national public broadcaster. Different from previous work, we analyze QoE and user engagement as well as their interaction, in dependency to specific soccer match events, which have the potential to trigger flash crowds during a match. Flash crowds are a particular challenge to video service providers, since they cause sudden load peaks and consequently, the likelihood of quality problems. We further exploit the data to model viewer engagement over the course of a soccer match, and show that client counts follow very similar patterns of change across all matches. We believe that the analysis as well as the resulting models are valuable sources of insight for service providers, equipping them with tools for customer-centric resource and capacity management.
OriginalspracheEnglisch
TitelMM '20: Proceedings of the 28th ACM International Conference on Multimedia
Seiten807-815
Seitenumfang9
DOIs
PublikationsstatusVeröffentlicht - 2020
Veranstaltung28th ACM International Conference on Multimedia -
Dauer: 12 Okt. 202016 Okt. 2020

Konferenz

Konferenz28th ACM International Conference on Multimedia
Zeitraum12/10/2016/10/20

Research Field

  • Ehemaliges Research Field - Experience Measurement
  • Ehemaliges Research Field - Data Science

Schlagwörter

  • Quality of Experience (QoE); User Engagement; Live Video Streaming; Network Performance

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