Self-monitoring and Feedback: Promoting Sustainable Transportation in On-Demand Mobility Services

Transportation significantly contributes to CO2 emissions and thus plays a crucial role in sustainability initiatives. Promoting sustainable mobility behaviors requires innovative approaches, including the use of persuasive strategies. While such strategies have shown potential, their effectiveness across different stages of the travel booking process remains underexplored. In this work, we aimed to explore how does integrating persuasive strategy into the booking application of an on-demand mobility services promote sustainable transportation choice and behavior. To accomplish this, we conducted a user study (N=30) which encompassed a booking simulation experiment that visualize the CO2 emissions which was integrated into two different stages of the booking process: prebooking and post-booking. Our results show higher persuasion scores in the post-booking group compared to the pre-booking group while no significant differences were observed in persuasive potential or engagement.