Using persuasive features to promote physical activity for older employees - Report from the AgeWell project

Older people in the cusp of retirement are often concerned about their future and are worried that retirement means inactivity. The AgeWell project seeks to support them through their transformation to retirement and beyond. In this paper the development of the physical activity app is reported. Persuasive features as well as behavior change techniques were used to digitalize the re-quirements and wishes of the users for the app. Users tested the app for 10 weeks. Results indicate that more users were physically active after the testing period and showed appreciation towards various persuasive aspects of the app. The di-rection of future research can focus on understanding which persuasive features are most useful, and testing the level of use of an improved, flexible and intuitive system.