A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences

Jakob Carl Uhl; Barbara Prodinger; Markus Murtinger; Armin Brysch

doi:10.1007/978-3-031-58839-6_13

A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences

Jakob Carl Uhl, Barbara Prodinger (Author and Speaker), Markus Murtinger, Armin Brysch (Author and Speaker)

Research output: Chapter in Book or Conference Proceedings › Conference Proceedings with Oral Presentation › peer-review

Abstract

The rapid advancement of Virtual Reality (VR) technologies, bolstered by cutting-edge hardware, has ushered in a new era that blurs the lines between the physical and virtual realms. As opportunities for immersive information absorption in virtual worlds grow, the tourism industry faces escalating pressure to stay competitive. Although traditional VR mainly engages audio-visual senses, this study examines whether multisensory VR in the pre-travel phase enhances users’ sense of presence and technology acceptance. Employing a mixed-methods, between-subjects design, we conducted an experiment with 103 participants divided into a multisensory VR group and an audio-visual VR group. Our aim was to investigate the impact on the sense of ’being there,’ technology acceptance, and the relationship between increased presence and acceptance. Results from tourism professionals reveal no significant variation in physical presence between the two groups; however, the multisensory VR group showed a notable difference in self-presence. Our findings suggest that the inclusion of multisensory stimuli makes VR more approachable and user-friendly, leading to greater self-presence and technology acceptance.

Original language	English
Title of host publication	Information and Communication Technologies in Tourism 2024
Subtitle of host publication	ENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17-19
Editors	Katerina Berezina, Lyndon Nixon, Aarni Tuomi
Pages	128-139
ISBN (Electronic)	978-3-031-58839-6
DOIs	https://doi.org/10.1007/978-3-031-58839-6_13
Publication status	Published - May 2024
Event	ENTER24 e-Tourism Conference - Izmir, Turkey Duration: 17 Jan 2024 → 19 Jan 2024 Conference number: 31 https://enter-conference.org/

Publication series

Name	Springer Proceedings in Business and Economics ((SPBE))
Publisher	Springer
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	ENTER24 e-Tourism Conference
Abbreviated title	ENTER24
Country/Territory	Turkey
City	Izmir
Period	17/01/24 → 19/01/24
Internet address	https://enter-conference.org/

Research Field

Former Research Field - Experience Business Transformation

Keywords

multisensory
virtual reality
Technology Acceptance
Presence
tourism

Access to Document

10.1007/978-3-031-58839-6_13

Cite this

Uhl, J. C., Prodinger, B., Murtinger, M., & Brysch, A. (2024). A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences. In K. Berezina, L. Nixon, & A. Tuomi (Eds.), Information and Communication Technologies in Tourism 2024: ENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17-19 (pp. 128-139). (Springer Proceedings in Business and Economics ((SPBE))). https://doi.org/10.1007/978-3-031-58839-6_13

Uhl, Jakob Carl ; Prodinger, Barbara ; Murtinger, Markus et al. / A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences. Information and Communication Technologies in Tourism 2024: ENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17-19. editor / Katerina Berezina ; Lyndon Nixon ; Aarni Tuomi. 2024. pp. 128-139 (Springer Proceedings in Business and Economics ((SPBE))).

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title = "A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences",

abstract = "The rapid advancement of Virtual Reality (VR) technologies, bolstered by cutting-edge hardware, has ushered in a new era that blurs the lines between the physical and virtual realms. As opportunities for immersive information absorption in virtual worlds grow, the tourism industry faces escalating pressure to stay competitive. Although traditional VR mainly engages audio-visual senses, this study examines whether multisensory VR in the pre-travel phase enhances users{\textquoteright} sense of presence and technology acceptance. Employing a mixed-methods, between-subjects design, we conducted an experiment with 103 participants divided into a multisensory VR group and an audio-visual VR group. Our aim was to investigate the impact on the sense of {\textquoteright}being there,{\textquoteright} technology acceptance, and the relationship between increased presence and acceptance. Results from tourism professionals reveal no significant variation in physical presence between the two groups; however, the multisensory VR group showed a notable difference in self-presence. Our findings suggest that the inclusion of multisensory stimuli makes VR more approachable and user-friendly, leading to greater self-presence and technology acceptance.",

keywords = "multisensory, virtual reality, Technology Acceptance, Presence, tourism",

author = "Uhl, {Jakob Carl} and Barbara Prodinger and Markus Murtinger and Armin Brysch",

note = "Q2/2024; ENTER24 e-Tourism Conference, ENTER24 ; Conference date: 17-01-2024 Through 19-01-2024",

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doi = "10.1007/978-3-031-58839-6_13",

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Uhl, JC, Prodinger, B, Murtinger, M & Brysch, A 2024, A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences. in K Berezina, L Nixon & A Tuomi (eds), Information and Communication Technologies in Tourism 2024: ENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17-19. Springer Proceedings in Business and Economics ((SPBE)), pp. 128-139, ENTER24 e-Tourism Conference, Izmir, Turkey, 17/01/24. https://doi.org/10.1007/978-3-031-58839-6_13

A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences. / Uhl, Jakob Carl; Prodinger, Barbara (Author and Speaker); Murtinger, Markus et al.
Information and Communication Technologies in Tourism 2024: ENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17-19. ed. / Katerina Berezina; Lyndon Nixon; Aarni Tuomi. 2024. p. 128-139 (Springer Proceedings in Business and Economics ((SPBE))).

Research output: Chapter in Book or Conference Proceedings › Conference Proceedings with Oral Presentation › peer-review

TY - GEN

T1 - A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences

AU - Uhl, Jakob Carl

AU - Murtinger, Markus

A2 - Prodinger, Barbara

A2 - Brysch, Armin

A2 - Berezina, Katerina

A2 - Nixon, Lyndon

A2 - Tuomi, Aarni

N1 - Conference code: 31

PY - 2024/5

Y1 - 2024/5

N2 - The rapid advancement of Virtual Reality (VR) technologies, bolstered by cutting-edge hardware, has ushered in a new era that blurs the lines between the physical and virtual realms. As opportunities for immersive information absorption in virtual worlds grow, the tourism industry faces escalating pressure to stay competitive. Although traditional VR mainly engages audio-visual senses, this study examines whether multisensory VR in the pre-travel phase enhances users’ sense of presence and technology acceptance. Employing a mixed-methods, between-subjects design, we conducted an experiment with 103 participants divided into a multisensory VR group and an audio-visual VR group. Our aim was to investigate the impact on the sense of ’being there,’ technology acceptance, and the relationship between increased presence and acceptance. Results from tourism professionals reveal no significant variation in physical presence between the two groups; however, the multisensory VR group showed a notable difference in self-presence. Our findings suggest that the inclusion of multisensory stimuli makes VR more approachable and user-friendly, leading to greater self-presence and technology acceptance.

AB - The rapid advancement of Virtual Reality (VR) technologies, bolstered by cutting-edge hardware, has ushered in a new era that blurs the lines between the physical and virtual realms. As opportunities for immersive information absorption in virtual worlds grow, the tourism industry faces escalating pressure to stay competitive. Although traditional VR mainly engages audio-visual senses, this study examines whether multisensory VR in the pre-travel phase enhances users’ sense of presence and technology acceptance. Employing a mixed-methods, between-subjects design, we conducted an experiment with 103 participants divided into a multisensory VR group and an audio-visual VR group. Our aim was to investigate the impact on the sense of ’being there,’ technology acceptance, and the relationship between increased presence and acceptance. Results from tourism professionals reveal no significant variation in physical presence between the two groups; however, the multisensory VR group showed a notable difference in self-presence. Our findings suggest that the inclusion of multisensory stimuli makes VR more approachable and user-friendly, leading to greater self-presence and technology acceptance.

KW - multisensory

KW - virtual reality

KW - Technology Acceptance

KW - Presence

KW - tourism

U2 - 10.1007/978-3-031-58839-6_13

DO - 10.1007/978-3-031-58839-6_13

M3 - Conference Proceedings with Oral Presentation

SN - 978-3-031-58838-9

T3 - Springer Proceedings in Business and Economics ((SPBE))

SP - 128

EP - 139

BT - Information and Communication Technologies in Tourism 2024

T2 - ENTER24 e-Tourism Conference

Y2 - 17 January 2024 through 19 January 2024

ER -

Uhl JC, Prodinger B, Murtinger M, Brysch A. A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences. In Berezina K, Nixon L, Tuomi A, editors, Information and Communication Technologies in Tourism 2024: ENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17-19. 2024. p. 128-139. (Springer Proceedings in Business and Economics ((SPBE))). doi: 10.1007/978-3-031-58839-6_13

A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences

Abstract

Publication series

Conference

Research Field

Keywords

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