Abstract
Pokémon Go can be considered a successful persuasive game to promote physical activity. This study provides an in-depth analysis of Pokémon
Go players´ characteristics that relate to adoption and continued play of the game. Based on online studies at two different points in time (at the initial release and three months later) we analyzed differences in personality traits between players and non-players, as well as between players who continued playing the game and those who stopped playing. The results show that people who played the game
score lower in "Conscientiousness" and higher in "Player Motivation" than nonplayers. Furthermore, people who continued playing the game three months later have a lower score in "Neuroticism" than those who stopped playing. Insights into player characteristics from our empirical analysis of Pokémon Go contribute to answering the key research question regarding to which personality characteristics
the persuasive game experience should be personalized.
Original language | English |
---|---|
Title of host publication | Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors |
Pages | 83-94 |
Number of pages | 12 |
DOIs | |
Publication status | Published - 2017 |
Event | 12th International Conference on Persuasive Technology - Duration: 4 Apr 2017 → 6 Apr 2017 |
Conference
Conference | 12th International Conference on Persuasive Technology |
---|---|
Period | 4/04/17 → 6/04/17 |
Research Field
- Not defined
Keywords
- Persuasive games
- Pokémon Go
- Personality
- Physical activity
- Personalization