Exploring the Links Between Persuasion, Personality and Mobility Types in Personalized Mobility Applications

Evangelia Anagnostopoulou; Babis Magoutas; Efthimios Bothos; Johann Schrammel; Rita Orji; Gregoris Mentzas

doi:10.1007/978-3-319-55134-0_9

Exploring the Links Between Persuasion, Personality and Mobility Types in Personalized Mobility Applications

Evangelia Anagnostopoulou (Speaker), Babis Magoutas, Efthimios Bothos, Johann Schrammel, Rita Orji, Gregoris Mentzas

Experience Contexts & Tools

National Technical University of Athens

Research output: Chapter in Book or Conference Proceedings › Conference Proceedings with Oral Presentation › peer-review

Abstract

Recent approaches on tackling the problem of sustainable Transportation involve persuasive systems and applications. These systems focus on changing citizens´ behavior towards adopting transportation habits that rely more on the use of public transportation, bicycles and walking and less on private cars. A main drawback of existing applications is the limited use or lack of personalization aspects that consider differences in users´ susceptibility to persuasive strategies. In this paper, we explore two user traits that can be used for personalizing the persuasive strategies applied to end users: personality and mobility type. More specifically, we present the results of a study where we examined the perceived persuadability of eight persuasive strategies on users of five personality types and three mobility types.

Original language	English
Title of host publication	Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors
Pages	107-118
Number of pages	12
DOIs	https://doi.org/10.1007/978-3-319-55134-0_9
Publication status	Published - 2017
Event	12th International Conference on Persuasive Technology - Duration: 4 Apr 2017 → 6 Apr 2017

Conference

Conference	12th International Conference on Persuasive Technology
Period	4/04/17 → 6/04/17

Research Field

Not defined

Keywords

Personality
Persuasion
Mobility type
Personalization

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-55134-0_9Licence: Unspecified

Cite this

Anagnostopoulou, E., Magoutas, B., Bothos, E., Schrammel, J., Orji, R., & Mentzas, G. (2017). Exploring the Links Between Persuasion, Personality and Mobility Types in Personalized Mobility Applications. In Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors (pp. 107-118) https://doi.org/10.1007/978-3-319-55134-0_9

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title = "Exploring the Links Between Persuasion, Personality and Mobility Types in Personalized Mobility Applications",

abstract = "Recent approaches on tackling the problem of sustainable Transportation involve persuasive systems and applications. These systems focus on changing citizens´ behavior towards adopting transportation habits that rely more on the use of public transportation, bicycles and walking and less on private cars. A main drawback of existing applications is the limited use or lack of personalization aspects that consider differences in users´ susceptibility to persuasive strategies. In this paper, we explore two user traits that can be used for personalizing the persuasive strategies applied to end users: personality and mobility type. More specifically, we present the results of a study where we examined the perceived persuadability of eight persuasive strategies on users of five personality types and three mobility types.",

keywords = "Personality, Persuasion, Mobility type, Personalization, Personality, Persuasion, Mobility type, Personalization",

author = "Evangelia Anagnostopoulou and Babis Magoutas and Efthimios Bothos and Johann Schrammel and Rita Orji and Gregoris Mentzas",

year = "2017",

doi = "10.1007/978-3-319-55134-0_9",

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note = "12th International Conference on Persuasive Technology ; Conference date: 04-04-2017 Through 06-04-2017",

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Anagnostopoulou, E, Magoutas, B, Bothos, E, Schrammel, J, Orji, R & Mentzas, G 2017, Exploring the Links Between Persuasion, Personality and Mobility Types in Personalized Mobility Applications. in Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors. pp. 107-118, 12th International Conference on Persuasive Technology, 4/04/17. https://doi.org/10.1007/978-3-319-55134-0_9

Exploring the Links Between Persuasion, Personality and Mobility Types in Personalized Mobility Applications. / Anagnostopoulou, Evangelia (Speaker); Magoutas, Babis; Bothos, Efthimios et al.
Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors. 2017. p. 107-118.

Research output: Chapter in Book or Conference Proceedings › Conference Proceedings with Oral Presentation › peer-review

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AB - Recent approaches on tackling the problem of sustainable Transportation involve persuasive systems and applications. These systems focus on changing citizens´ behavior towards adopting transportation habits that rely more on the use of public transportation, bicycles and walking and less on private cars. A main drawback of existing applications is the limited use or lack of personalization aspects that consider differences in users´ susceptibility to persuasive strategies. In this paper, we explore two user traits that can be used for personalizing the persuasive strategies applied to end users: personality and mobility type. More specifically, we present the results of a study where we examined the perceived persuadability of eight persuasive strategies on users of five personality types and three mobility types.

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KW - Mobility type

KW - Personalization

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KW - Persuasion

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ER -

Exploring the Links Between Persuasion, Personality and Mobility Types in Personalized Mobility Applications

Abstract

Conference

Research Field

Keywords

UN SDGs

Access to Document

Fingerprint

Cite this