Missing the Forest for the Trees: Balancing Personalization Costs and Benefits in Persuasive Games

Elke Mattheiss; David Sellitsch; Marc Busch; Wolfgang Hochleitner; Josef Froschauer; Manfred Tscheligi

Missing the Forest for the Trees: Balancing Personalization Costs and Benefits in Persuasive Games

Elke Mattheiss (Speaker), David Sellitsch, Marc Busch, Wolfgang Hochleitner, Josef Froschauer, Manfred Tscheligi

University of Applied Sciences Upper Austria

Research output: Chapter in Book or Conference Proceedings › Conference Proceedings with Oral Presentation › peer-review

Abstract

Research has shown that personalization of persuasive games along certain dimensions (e.g. gender, player types) can increase the persuasive effect. However, when designing a personalized game the question arises, which play-er characteristics should be used as personalization factors? Considering too many factors quickly results in extensive or even unmanageable design efforts, whereas focusing on too few leads to the risk of stereotyping or addressing only a small part of the target group. In this position paper, we discuss issues of per-sonalization in design practice and present the approach we choose in designing persuasive games for promoting an active lifestyle. We conclude with the need for empirical research in order to estimate costs and benefits of personalization.

Original language	English
Title of host publication	Proceedings of the International Workshop on Personalization in Persuasive Technology
Editors	Rita Orji, Michaela Reisinger, Marc Busch, Arie Dijkstra, Agnis Stibe, Manfred Tscheligi
Pages	40-43
Number of pages	4
Publication status	Published - 2016
Event	PERSUASIVE 2016 - 11th International Conference on Persuasive Technology - Duration: 5 Apr 2016 → 7 Apr 2016

Conference

Conference	PERSUASIVE 2016 - 11th International Conference on Persuasive Technology
Period	5/04/16 → 7/04/16

Research Field

Former Research Field - Technology Experience

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Mattheiss, E., Sellitsch, D., Busch, M., Hochleitner, W., Froschauer, J., & Tscheligi, M. (2016). Missing the Forest for the Trees: Balancing Personalization Costs and Benefits in Persuasive Games. In R. Orji, M. Reisinger, M. Busch, A. Dijkstra, A. Stibe, & M. Tscheligi (Eds.), Proceedings of the International Workshop on Personalization in Persuasive Technology (pp. 40-43)

@inproceedings{a3c22d508b624165a9e98e834d469653,

title = "Missing the Forest for the Trees: Balancing Personalization Costs and Benefits in Persuasive Games",

abstract = "Research has shown that personalization of persuasive games along certain dimensions (e.g. gender, player types) can increase the persuasive effect. However, when designing a personalized game the question arises, which play-er characteristics should be used as personalization factors? Considering too many factors quickly results in extensive or even unmanageable design efforts, whereas focusing on too few leads to the risk of stereotyping or addressing only a small part of the target group. In this position paper, we discuss issues of per-sonalization in design practice and present the approach we choose in designing persuasive games for promoting an active lifestyle. We conclude with the need for empirical research in order to estimate costs and benefits of personalization.",

author = "Elke Mattheiss and David Sellitsch and Marc Busch and Wolfgang Hochleitner and Josef Froschauer and Manfred Tscheligi",

year = "2016",

language = "English",

pages = "40--43",

editor = "Rita Orji and Michaela Reisinger and Marc Busch and Arie Dijkstra and Agnis Stibe and Manfred Tscheligi",

booktitle = "Proceedings of the International Workshop on Personalization in Persuasive Technology",

note = "PERSUASIVE 2016 - 11th International Conference on Persuasive Technology ; Conference date: 05-04-2016 Through 07-04-2016",

}

Mattheiss, E, Sellitsch, D, Busch, M, Hochleitner, W, Froschauer, J & Tscheligi, M 2016, Missing the Forest for the Trees: Balancing Personalization Costs and Benefits in Persuasive Games. in R Orji, M Reisinger, M Busch, A Dijkstra, A Stibe & M Tscheligi (eds), Proceedings of the International Workshop on Personalization in Persuasive Technology. pp. 40-43, PERSUASIVE 2016 - 11th International Conference on Persuasive Technology, 5/04/16.

Missing the Forest for the Trees: Balancing Personalization Costs and Benefits in Persuasive Games. / Mattheiss, Elke (Speaker); Sellitsch, David; Busch, Marc et al.
Proceedings of the International Workshop on Personalization in Persuasive Technology. ed. / Rita Orji; Michaela Reisinger; Marc Busch; Arie Dijkstra; Agnis Stibe; Manfred Tscheligi. 2016. p. 40-43.

Research output: Chapter in Book or Conference Proceedings › Conference Proceedings with Oral Presentation › peer-review

TY - GEN

T1 - Missing the Forest for the Trees: Balancing Personalization Costs and Benefits in Persuasive Games

AU - Sellitsch, David

AU - Busch, Marc

AU - Hochleitner, Wolfgang

AU - Froschauer, Josef

AU - Tscheligi, Manfred

A2 - Mattheiss, Elke

A2 - Orji, Rita

A2 - Reisinger, Michaela

A2 - Busch, Marc

A2 - Dijkstra, Arie

A2 - Stibe, Agnis

A2 - Tscheligi, Manfred

PY - 2016

Y1 - 2016

N2 - Research has shown that personalization of persuasive games along certain dimensions (e.g. gender, player types) can increase the persuasive effect. However, when designing a personalized game the question arises, which play-er characteristics should be used as personalization factors? Considering too many factors quickly results in extensive or even unmanageable design efforts, whereas focusing on too few leads to the risk of stereotyping or addressing only a small part of the target group. In this position paper, we discuss issues of per-sonalization in design practice and present the approach we choose in designing persuasive games for promoting an active lifestyle. We conclude with the need for empirical research in order to estimate costs and benefits of personalization.

AB - Research has shown that personalization of persuasive games along certain dimensions (e.g. gender, player types) can increase the persuasive effect. However, when designing a personalized game the question arises, which play-er characteristics should be used as personalization factors? Considering too many factors quickly results in extensive or even unmanageable design efforts, whereas focusing on too few leads to the risk of stereotyping or addressing only a small part of the target group. In this position paper, we discuss issues of per-sonalization in design practice and present the approach we choose in designing persuasive games for promoting an active lifestyle. We conclude with the need for empirical research in order to estimate costs and benefits of personalization.

M3 - Conference Proceedings with Oral Presentation

SP - 40

EP - 43

BT - Proceedings of the International Workshop on Personalization in Persuasive Technology

T2 - PERSUASIVE 2016 - 11th International Conference on Persuasive Technology

Y2 - 5 April 2016 through 7 April 2016

ER -

Missing the Forest for the Trees: Balancing Personalization Costs and Benefits in Persuasive Games

Abstract

Conference

Research Field

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