Persuasive Interventions for Sustainable Travel Choices Leveraging Users´ Personality and Mobility Type

Evangelia Anagnostopoulou; Efthimios Bothos; Babis Magoutas; Johann Schrammel; Gregoris Mentzas

doi:10.1007/978-3-319-78978-1_19

Persuasive Interventions for Sustainable Travel Choices Leveraging Users´ Personality and Mobility Type

Evangelia Anagnostopoulou (Speaker), Efthimios Bothos, Babis Magoutas, Johann Schrammel, Gregoris Mentzas

Experience Contexts & Tools

National Technical University of Athens

Research output: Chapter in Book or Conference Proceedings › Conference Proceedings with Oral Presentation › peer-review

Abstract

Sustainable mobility has received significant attention over the recent years due to the negative impact of peoples´ transportation habits on the environment and the society, especially in congested urban areas. In this paper, we present our approach for personalized persuasion aiming to nudge travelers to opt for sustainable mode choices. Our approach leverages persuadability profiles comprising of users´ personality and mobility type in order to identify the persuasive strategy that fits best to the user´s profile, and supports transportation decisions towards more environmental friendly routes, by providing targeted interventions in the form of persuasive messages integrated in a route planning application. A pilot study in the city of Vienna showed evidence that the application affects users´ mobility choices.

Original language	English
Title of host publication	Persuasive Technology
Publisher	Springer
Pages	229-241
Number of pages	13
ISBN (Print)	978-3-319-78977-4
DOIs	https://doi.org/10.1007/978-3-319-78978-1_19
Publication status	Published - 2018
Event	13th International Conference on Persuasive Technology - Duration: 18 Apr 2018 → 19 Apr 2018

Conference

Conference	13th International Conference on Persuasive Technology
Period	18/04/18 → 19/04/18

Research Field

Former Research Field - Capturing Experience

Keywords

Persuasion
Mobility
Behavioural change
Personalization

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-78978-1_19Licence: Unspecified

Cite this

@inproceedings{8c8be39de523472bb53d484b9b713cc8,

title = "Persuasive Interventions for Sustainable Travel Choices Leveraging Users´ Personality and Mobility Type",

abstract = "Sustainable mobility has received significant attention over the recent years due to the negative impact of peoples´ transportation habits on the environment and the society, especially in congested urban areas. In this paper, we present our approach for personalized persuasion aiming to nudge travelers to opt for sustainable mode choices. Our approach leverages persuadability profiles comprising of users´ personality and mobility type in order to identify the persuasive strategy that fits best to the user´s profile, and supports transportation decisions towards more environmental friendly routes, by providing targeted interventions in the form of persuasive messages integrated in a route planning application. A pilot study in the city of Vienna showed evidence that the application affects users´ mobility choices.",

keywords = "Persuasion, Mobility, Behavioural change, Personalization, Persuasion, Mobility, Behavioural change, Personalization",

author = "Evangelia Anagnostopoulou and Efthimios Bothos and Babis Magoutas and Johann Schrammel and Gregoris Mentzas",

year = "2018",

doi = "10.1007/978-3-319-78978-1_19",

language = "English",

isbn = "978-3-319-78977-4",

pages = "229--241",

booktitle = "Persuasive Technology",

publisher = "Springer",

address = "Germany",

note = "13th International Conference on Persuasive Technology ; Conference date: 18-04-2018 Through 19-04-2018",

}

TY - GEN

T1 - Persuasive Interventions for Sustainable Travel Choices Leveraging Users´ Personality and Mobility Type

AU - Bothos, Efthimios

AU - Magoutas, Babis

AU - Schrammel, Johann

AU - Mentzas, Gregoris

A2 - Anagnostopoulou, Evangelia

PY - 2018

Y1 - 2018

N2 - Sustainable mobility has received significant attention over the recent years due to the negative impact of peoples´ transportation habits on the environment and the society, especially in congested urban areas. In this paper, we present our approach for personalized persuasion aiming to nudge travelers to opt for sustainable mode choices. Our approach leverages persuadability profiles comprising of users´ personality and mobility type in order to identify the persuasive strategy that fits best to the user´s profile, and supports transportation decisions towards more environmental friendly routes, by providing targeted interventions in the form of persuasive messages integrated in a route planning application. A pilot study in the city of Vienna showed evidence that the application affects users´ mobility choices.

AB - Sustainable mobility has received significant attention over the recent years due to the negative impact of peoples´ transportation habits on the environment and the society, especially in congested urban areas. In this paper, we present our approach for personalized persuasion aiming to nudge travelers to opt for sustainable mode choices. Our approach leverages persuadability profiles comprising of users´ personality and mobility type in order to identify the persuasive strategy that fits best to the user´s profile, and supports transportation decisions towards more environmental friendly routes, by providing targeted interventions in the form of persuasive messages integrated in a route planning application. A pilot study in the city of Vienna showed evidence that the application affects users´ mobility choices.

KW - Persuasion

KW - Mobility

KW - Behavioural change

KW - Personalization

KW - Persuasion

KW - Mobility

KW - Behavioural change

KW - Personalization

U2 - 10.1007/978-3-319-78978-1_19

DO - 10.1007/978-3-319-78978-1_19

M3 - Conference Proceedings with Oral Presentation

SN - 978-3-319-78977-4

SP - 229

EP - 241

BT - Persuasive Technology

PB - Springer

T2 - 13th International Conference on Persuasive Technology

Y2 - 18 April 2018 through 19 April 2018

ER -

Persuasive Interventions for Sustainable Travel Choices Leveraging Users´ Personality and Mobility Type

Abstract

Conference

Research Field

Keywords

UN SDGs

Access to Document

Fingerprint

Cite this