Scoring High: Analysis and Prediction of Viewer Behavior and Engagement in the Context of 2018 FIFA WC Live Streaming

Nikolas Wehner (Speaker), Michael Seufert, Sebastian Egger-Lampl, Bruno Gardlo, Pedro Casas-Hernandez, Raimund Schatz

Research output: Chapter in Book or Conference ProceedingsConference Proceedings with Oral Presentationpeer-review


Large-scale events pose severe challenges to live video streaming service providers, who need to cope with high, peaking viewer numbers and the resulting fluctuating resource demands, keeping high levels of Quality of Experience (QoE) to avoid end-user frustration and churn. In this paper, we analyze a unique dataset consisting of more than a million 2018 FIFA World Cup mobile live streaming sessions, collected at a large national public broadcaster. Different from previous work, we analyze QoE and user engagement as well as their interaction, in dependency to specific soccer match events, which have the potential to trigger flash crowds during a match. Flash crowds are a particular challenge to video service providers, since they cause sudden load peaks and consequently, the likelihood of quality problems. We further exploit the data to model viewer engagement over the course of a soccer match, and show that client counts follow very similar patterns of change across all matches. We believe that the analysis as well as the resulting models are valuable sources of insight for service providers, equipping them with tools for customer-centric resource and capacity management.
Original languageEnglish
Title of host publicationMM '20: Proceedings of the 28th ACM International Conference on Multimedia
Number of pages9
Publication statusPublished - 2020
Event28th ACM International Conference on Multimedia -
Duration: 12 Oct 202016 Oct 2020


Conference28th ACM International Conference on Multimedia

Research Field

  • Former Research Field - Experience Measurement
  • Former Research Field - Data Science


  • Quality of Experience (QoE); User Engagement; Live Video Streaming; Network Performance


Dive into the research topics of 'Scoring High: Analysis and Prediction of Viewer Behavior and Engagement in the Context of 2018 FIFA WC Live Streaming'. Together they form a unique fingerprint.

Cite this