Self-Organizing Map-basiertes Customer Behavior Modeling als Schlüssel zur digitalen Kundennähe

Research output: Chapter in Book or Conference Proceedings › Book chapter

Original language	German
Title of host publication	In: Handbuch Electronic Customer Care. Ed. by: Salmen S.; Gröschel M.;
Publisher	Physica-Verlag
Pages	105-120
Number of pages	16
ISBN (Print)	3-7908-0243-3
Publication status	Published - 2004

Research Field

@inbook{51fe2d8a0ead47ecbbf792f8056060cd,

title = "Self-Organizing Map-basiertes Customer Behavior Modeling als Schl{\"u}ssel zur digitalen Kundenn{\"a}he",

author = "Dorothea Heiss and Bernhard Kuchinka",

year = "2004",

language = "Deutsch",

isbn = "3-7908-0243-3",

pages = "105--120",

booktitle = "In: Handbuch Electronic Customer Care. Ed. by: Salmen S.; Gr{\"o}schel M.;",

publisher = "Physica-Verlag",

address = "Deutschland",

}