The HEXAD Gamification User Types Questionnaire: Background and Development Process

Lisa Diamond; Gustavo F. Tondello; Andrzej Marczewski; Lennart E. Nacke; Manfred Tscheligi

The HEXAD Gamification User Types Questionnaire: Background and Development Process

Lisa Diamond, Gustavo F. Tondello (Speaker), Andrzej Marczewski, Lennart E. Nacke, Manfred Tscheligi

Experience Contexts & Tools

Research output: Chapter in Book or Conference Proceedings › Conference Proceedings with Oral Presentation › peer-review

Abstract

The HEXAD gamification user types are attempting a segmentation of users based on their receptivity to varying gamification strategies. The underlying model is based on research on human motivation, player types, and years of practical design experiences. This model presents the first typology to classify users of gamified systems, enabling clustering them based on intrinsic and extrinsic motivational factors. The HEXAD model is comprised of the following six gamification user types: Socializers, Free Spirits, Achievers, Philanthropists, Players, and Disruptors. We have developed a questionnaire to assess how a user is represented by the different gamification user types. The following paper will present the development process of the questionnaire. Application venues will be discussed.

Original language	English
Title of host publication	Personalization in Serious and Persuasive Games and Gamified Interactions. Workshop at CHI PLAY 2015
Number of pages	6
Publication status	Published - 2015
Event	CHI PLAY 2015 - The ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play - Duration: 5 Oct 2015 → 7 Oct 2015

Conference

Conference	CHI PLAY 2015 - The ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play
Period	5/10/15 → 7/10/15

Research Field

Former Research Field - Technology Experience

Cite this

@inproceedings{f23250a404a846ddb18d3d863106aec1,

title = "The HEXAD Gamification User Types Questionnaire: Background and Development Process",

abstract = "The HEXAD gamification user types are attempting a segmentation of users based on their receptivity to varying gamification strategies. The underlying model is based on research on human motivation, player types, and years of practical design experiences. This model presents the first typology to classify users of gamified systems, enabling clustering them based on intrinsic and extrinsic motivational factors. The HEXAD model is comprised of the following six gamification user types: Socializers, Free Spirits, Achievers, Philanthropists, Players, and Disruptors. We have developed a questionnaire to assess how a user is represented by the different gamification user types. The following paper will present the development process of the questionnaire. Application venues will be discussed.",

author = "Lisa Diamond and Tondello, {Gustavo F.} and Andrzej Marczewski and Nacke, {Lennart E.} and Manfred Tscheligi",

year = "2015",

language = "English",

booktitle = "Personalization in Serious and Persuasive Games and Gamified Interactions. Workshop at CHI PLAY 2015",

note = "CHI PLAY 2015 - The ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play ; Conference date: 05-10-2015 Through 07-10-2015",

}

The HEXAD Gamification User Types Questionnaire: Background and Development Process. / Diamond, Lisa; Tondello, Gustavo F. (Speaker); Marczewski, Andrzej et al.
Personalization in Serious and Persuasive Games and Gamified Interactions. Workshop at CHI PLAY 2015. 2015.

Research output: Chapter in Book or Conference Proceedings › Conference Proceedings with Oral Presentation › peer-review

TY - GEN

T1 - The HEXAD Gamification User Types Questionnaire: Background and Development Process

AU - Diamond, Lisa

AU - Marczewski, Andrzej

AU - Nacke, Lennart E.

AU - Tscheligi, Manfred

A2 - Tondello, Gustavo F.

PY - 2015

Y1 - 2015

N2 - The HEXAD gamification user types are attempting a segmentation of users based on their receptivity to varying gamification strategies. The underlying model is based on research on human motivation, player types, and years of practical design experiences. This model presents the first typology to classify users of gamified systems, enabling clustering them based on intrinsic and extrinsic motivational factors. The HEXAD model is comprised of the following six gamification user types: Socializers, Free Spirits, Achievers, Philanthropists, Players, and Disruptors. We have developed a questionnaire to assess how a user is represented by the different gamification user types. The following paper will present the development process of the questionnaire. Application venues will be discussed.

AB - The HEXAD gamification user types are attempting a segmentation of users based on their receptivity to varying gamification strategies. The underlying model is based on research on human motivation, player types, and years of practical design experiences. This model presents the first typology to classify users of gamified systems, enabling clustering them based on intrinsic and extrinsic motivational factors. The HEXAD model is comprised of the following six gamification user types: Socializers, Free Spirits, Achievers, Philanthropists, Players, and Disruptors. We have developed a questionnaire to assess how a user is represented by the different gamification user types. The following paper will present the development process of the questionnaire. Application venues will be discussed.

M3 - Conference Proceedings with Oral Presentation

BT - Personalization in Serious and Persuasive Games and Gamified Interactions. Workshop at CHI PLAY 2015

T2 - CHI PLAY 2015 - The ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play

Y2 - 5 October 2015 through 7 October 2015

ER -

The HEXAD Gamification User Types Questionnaire: Background and Development Process

Abstract

Conference

Research Field

Fingerprint

Cite this