Workshop 3: Personalizing Persuasive Technologies: Progress, Challenges, and Opportunities

Rita Orji, Marc Busch, Michaela Reisinger, Arie Dijkstra, Maurits Kaptein, Elke Mattheiss

Research output: Chapter in Book or Conference ProceedingsConference Proceedings without Presentationpeer-review


Personalizing persuasive technologies can increase their efficacy at motivating the desired behavior change. Building on the success of the 2016 workshop which witnessed 16 paper presentations, 2 keynote presentations, and 43 participants from over 10 different countries, this year´s workshop aims to advance the research area even further by addressing outstanding challenges and opportunities identified during the previous workshop. The workshop aims to connect a diverse group of researchers and practitioners interested in personalizing and tailoring persuasive technologies to share their experiences, ideas, discuss key challenges facing the area, and how to move the field forward. The workshop will cover broad areas of personalization and tailoring, including but not limited to personalization models, design and evaluation methods, and personalized persuasive technologies. We welcome submissions and ideas from any domain of persuasive technology and HCI including, but not limited to health, sustainability, games, safety and security, marketing, eCommerce, entertainment, and education. Workshop papers and ideas will be archived online to be accessible to the general public. For more information see:
Original languageEnglish
Title of host publicationPersuasive Technology: Development and implementation of personalized technologies to change attitudes and behaviours. 12th International Conference, PERSUASIVE 2017. Adjunct Proceedings
EditorsPeter W. de Vries, Thomas Van Rompay
Number of pages4
Publication statusPublished - 2017

Research Field

  • Not defined


  • Personalization
  • tailoring
  • persuasive technology
  • captology
  • persuasion


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